Implementation Checklist
Message Preparation
- Find the core
- Create surprise
- Make it concrete
- Build credibility
- Engage emotions
- Tell stories
Common Scenarios
Presentations
- Start with unexpected element
- Use concrete examples
- Include relevant stories
- Show don’t tell
- Create knowledge gaps
Teaching
- Break expectations
- Use physical demonstrations
- Create simulations
- Tell stories
- Make it concrete
Business Communication
- Find core message
- Use Commander’s Intent
- Create testable credentials
- Appeal to identity
- Share success stories
Problem-Solving Framework
- Identify communication goal
- Check against SUCCESs principles
- Address missing elements
- Test with audience
- Refine based on feedback
Common Challenges and Solutions
References