Classic Examples
Simple
- Southwest Airlines: “THE low-fare airline”
- JFK’s Moon Mission
- Palm Pilot wooden block
Unexpected
- Enclave minivan ad
- “No school next Thursday”
- Nordstrom service stories
Concrete
- Brown Eyes, Blue Eyes experiment
- Nature Conservancy landscapes
- Asian math teaching methods
Credible
- Pam Laffin anti-smoking campaign
- Shark vs. deer statistics
- Edible fabric case
Emotional
- Mother Teresa effect
- Don’t Mess with Texas
- Floyd Lee’s mess hall
Stories
- Jared Subway campaign
- Xerox repair stories
- NBA rookie orientation
Analysis Components
- Problem identified
- Solution applied
- Principles demonstrated
- Results achieved
- Lessons learned
Key Takeaways from Examples
- Real-world application of principles
- Different contexts, similar patterns
- Importance of combining principles
- Power of simple execution
References